Meta’s infamous CEO and founder, Mark Zuckerberg, was recently interviewed by Joe Rogan – the much-criticized host of the Joe Rogan Experience podcast. It was as creaky and awkward as it sounds. While I’m not sure why we haven’t canceled them yet (given the half-ass apologies for spreading misleading COVID information or the problematic content moderation strategy), you have to admit – these guys know a thing or two about growth marketing.
Ultimately, Zuckerberg built a mega tech company and greatly influenced the growth marketing tech industry today. In fact, he is the one who makes the rules. So, as growth marketers, we can learn how to approach Zuckerberg’s growth marketing strategy himself, through his interviews.
The biggest takeaway for growth marketers from Mark Zuckerberg’s appearance in Joe Rogan Experience was his use of market research and how he aligns his overall strategy. Skip Zuckerberg’s boring Jiu Jitsu speech — I listened to it so you don’t have to 🥲 — and dive into the do’s and don’ts of his growth marketing strategy.
Do: Align your product strategy with your growth marketing strategy
During the interview, Zuckerberg talks about the upcoming Meta project – a new VR headset known as “Project Cambria”.
Zuckerberg led and incorporated extensive research on How? ‘Or’ What people use his technology so that he can best optimize the overall result of the product. In other words, he aligns its product strategy with its growth marketing strategy.
In the interview, he talks about the science behind the brain. It explains (or does its best) how a user’s brain will process their physical movements with what they see visually with the new VR device. And for that reason, his team built the technology with minimal distractions in the VR world, so users can easily process what’s happening in their digital environment.
He also thought of all the ways its user can use the technology – such as holding business meetings in a virtual reality environment, talking in the virtual environment, digitally interacting with other people, etc. And as such, his team has created features to support every use case.
Don’t: Jump too far ahead
You can say he really understand how its users interact with its product. His science-driven mindset shows when he talks to Joe Rogan. What their growth marketing strategy lacks is connecting – and understanding – the current audience.
In the interview, he talks about the technology he’s building – he even insinuates that most homes will have VR systems instead of TVs within the next 5 years, which seems extremely fast. Zuckerberg fails to meet the public where he is now. And while VR is certainly growing – 14 million VR devices were sold in 2019 and the number is growing year over year – most homes in the US don’t have VR devices. today.
“The number of VR users in the United States is 57.4 million while the number of AR users is 90.9 million.”
Listen to your users and growth will follow
When you listen to your users and give them what they want, growth will follow. Having in-depth market research and data to guide your decisions will help guide your growth marketing strategy.
For example, Meta knows its tech-savvy community and relies on early adopters. For this reason, it hosts an annual conference on virtual reality as as part of its growth marketing strategy to discuss the latest VR and Metaverse technologies. They also take the opportunity to unveil its major technological innovations, such as Project Cambria. This year, Meta Connect takes place on October 11, 2022.
You can watch an excerpt from the interview here
Or, you can listen to the full interview here
. . . comments & After!