Endeavor’s cultural marketing agency, 160over90, has announced its appointment as the Leading Cultural Marketing Agency (AOR) for Signum, the entrepreneurial diamond company focused on technology, transparency, self-expression and the positive impact in a category not historically known for its transparency or innovation.
160over90 is developing a consumer positioning platform for Signum, the recently launched brand as part of the HB Antwerp portfolio, which aims to bridge the physical and digital worlds in the diamond industry. As the first cultural marketing AOR, 160over90 will work with Signum to support transparency, innovation and technology, as well as the brand’s positive societal impact mission. The two companies work together globally to realize the cultural and brand expertise of 160over90 while leveraging the full breadth of Endeavor’s ecosystem, from talent and film to content, events and entertainment. -of the.
“We undoubtedly have ambitious goals to transform the diamond industry – in terms of technology, environmental responsibility, community development and much more,” said Rafael Papismedov, co-founder, HB Antwerp and Signum. “With this, we needed a forward-thinking partner who values Signum’s mission and will lead the charge to raise awareness of the brand and its natural integration into the cultural lexicon. For us, that partner is 160over90, and we’re excited about the potential of this great partnership.
“This is a company and a brand that we are particularly passionate about,” said Nick Phelps, EVP at 160over90. “It’s obvious that HBAntwerp is onto something special, not just from an entrepreneurial diamond supplier’s perspective, but a total ‘peek around the corner’ in what has an incredible impact when it comes to sustainability and technology. We can’t wait to bring the Signum brand from HB Antwerp to life which I assure you is one to watch.
The relationship began in early summer 2022 and was awarded to 160over90 as part of a competitive pitch. The agency’s work will begin rolling out in late 2022 and early 2023.