Spanish Broadcasting System is the latest radio company to create a digital marketing agency with the upcoming launch of DigIdea, Digital Marketing Solutions.
DigIdea’s full-service digital solutions will include search marketing, display, OTT/CTV, email and social media in addition to their Spanish-language portfolio of radio, television, audio streaming and platforms. programmatic.
“SBS is beyond excited for the launch of DigIdea,” President/COO Albert Rodriguez said in a statement. solution.”
DigIdea is set to launch in October 2022 from Los Angeles, followed by New York, Puerto Rico and Florida – locations where the company has radio stations. The remaining markets are expected to launch in early 2023.
“The DigIdea initiative will provide expertly designed and creative digital marketing solutions to advertising agencies and clients seeking to reach the Hispanic American consumer,” added Chairman and CEO Raúl Alarcón. “The 40 years of our company [of] our experience serving fans of Latin audio puts us ahead of the game by providing the know-how, tools and people to ensure effective and immediate results for our digital customers.”
SBS joins several radio groups that now have separate digital marketing services divisions, including Salem Media Group’s Salem Surround, Connoisseur Media’s Ferocious Media, Hubbard’s 2060 Digital and Townsquare Media’s Townsquare Interactive.