Prolific North Announces Agreement with Michelin for North East Marketing Agency

The Michelin group has just signed a long-term agreement with New Horizon Marketing in Whitley Bay.

The agency will handle the digital marketing of its fleet management services and solutions business, Michelin Connected Fleet.

“It is a pleasure to help MICHELIN Connected Fleet achieve its goals,” said New Horizon founder Joaquin Morales.

“We highly appreciate their level of quality communication and fully support their sustainable vision. We look forward to the privilege of maintaining our mutually beneficial partnership long into the future.

Morales founded the agency in 2019, alongside his wife, Guayarmina, after moving from Spain to the UK 5 years earlier.

It was this Spanish connection that saw them start working for Michelin Connected Fleet, initially launched only in Spain.

New Horizon Marketing was brought in on a trial basis to handle their SEO and PPC in the country, then as they expanded to France, UK and the Americas, they signed a long term deal. term.

“We have been working with New Horizon for over a year now and have had a wonderful experience. I look forward to continuing to work closely with them,” said Elodie Mescam, head of digital strategy for MICHELIN Connected Fleet.

MICHELIN Connected Fleet is currently responsible for over 600,000 vehicles and is about to be launched in South Africa and Germany.