Nigerian UN representative CEDAW offers digital marketing to help women

1 Mrs Esther Eghobamien-Msheliaa Nigerian representative on the United Nations Committee for the Elimination of All forms of discrimination against women (CEDAW)proposed digital marketing to help women sell their products.

2 Eghobamien-Mshelia said this during a speech in New York on “Promotion incl.usion and Innovations through Gender Response” during a symposium organized within the framework of the USAfrica Expo 2022.”
The UN correspondent of News Agency of Nigeria reports that the High Level Symposium was organized on the sidelines of the 77th session of the UN General Assembly.

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3 The gender expert said digital marketing was a gateway to helping women, adding that she did this by creating an app to help train women to market their products.

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4 “We need commercial facilities for women to produce quality products that will be imported to other countries,” she said.
Eghobamien-Mshelia also spoke about the discrimination women face at work, saying that some women face violence and harassment in their workplace.

5 “One of the challenges is to promote women in the workplace, there are no level playing fields between women and men when it comes to access to company resources.

6 “The constraints of women are different from those of men in terms of access to the market and women represent 60% of the population in the workspace, but their production is not reflected in Gross domestic products (GDP),.

seven ” she says.

8 Talk to NOPE on the sidelines of the event, Mr. Gbenga Omotayoexecutive director, USAfrica BusinessExpo, said the expo aims to target investors, distributors, entrepreneurs, corporate, political and diplomatic leaders for business opportunities at the current UNGA.

9 According to him, USAfrica Trade and Business Network, Inc, a U.

ten S.-based non-profit organization, has connected organizations and businesses with new buyers, suppliers, and investment opportunities across the United States.

11 S. and Africa.

12 He said: “Our target audience is from the public and private sectors of trade, investment, automotive innovation, oil and gas; Micro, small and medium enterprises (MSMEs) with agricultural products intended for export or who massively export their locally produced products from the exhibition.

13 “The event brings together representatives of the government, UN agencies and development partners, and encourages the exchange of views, the sharing of experiences.

14 “There is also the definition of common goals and targets in line with the 2030 Agenda for Sustainable Development, in particular those related to health, trade and partnerships.

He said the organization has promoted and enhanced trade and investment between the United States and Africa in line with the UN’s Sustainable Development Goals.

16 “This event is a direct response to the UN’s call, “Urgent action is needed to mobilise, redirect and unlock the transformative power of trillions of dollars of private resources to achieve the Sustainable Development Goals
“Long-term investment, including foreign direct investment, is needed in critical sectors, especially in developing countries.”

17 “Our event reinforces trade agreements and policies between Africa and the United Statesencouraging an increase in participation in the achievement of SDGss in 2030 and the goals of the AU Agenda 2063,” the official said.

18 Furthermore, he said, the aim of the organization was to help African MSMEs find U.

19 S markets its export-ready products while expanding its distribution networks.

20 “To do this effectively, we create space for two-way conversations between customs people and select compliance officers from different countries.

21 “Our exhibitors’ products undergo compliance and standards checks to ensure they meet all of the requirements necessary to sell in retail stores and e-commerce sites in the United States.

22 S., facilitating investment opportunities for American and African companies,” the official said.

23 Through such events, he said, attendees had acquired fundamental knowledge and know-how about U.

24 South Africa is exporting hearing from senior executives and government officials about the Prosper Africa initiative, African Growth and Opportunity Act (AGOA).

25 Likewise, they were always told what they needed to know to effectively take advantage of these available opportunities.

26 Quote CNN reports, he said that the diaspora was Africa’s secret weapon.

27 “We strive to bring their wealth, expertise and resources to Africans doing business in the homeland for Africa’s growth.

28 “You know that Africans outside of Africa want to give back but don’t know how.

29 “This event gives them a glimpse of how they can do that through connections made with people from Africa,” the official said.

30 NAN reports that the event was organized in collaboration with New York Mayor’s Office, Women Arise Development and Humanitarian Initiative (WADHI)Renew Our Earth, marketing agency Pacetas, Capital resources in kind (KCR)Women and Youth Strategy Institute, Redberyl Consulting, Susa Tours LTD.


The other partners were the Chamber of Commerce and Industry (ACCI), sustainable development goals, innovations in human energy development (HEDI), EXIM (Export-Import) Bank of the United States, Global Chamber, the U.

S. Customs and border protection.

NewsSourceCredit: NAN

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