TORONTO, Sept. 14, 2022 (GLOBE NEWSWIRE) — ARHT Media Inc. (“ARHT Media” Where “ARHT“or the”Company“) [TSXV:ART], the global leader in the development, production and distribution of high-quality, low-latency holograms and digital content, today announced that experiential marketing agency Headline Athens has purchased the display from ARHT’s CAPSULE holograms to begin offering hologram technology as a solution to its customers looking to deploy new and unique interactive experiences that merge the physical world with the digital. Headline Athens’ first hologram activation was showcased at the annual Thessaloniki International Fair, held from September 10e to September 18eand featured an interactive digital avatar appearing in a CAPSULE to help promote the energy saving programs of the Public Power Corporation (PPC) of Greece.
Advertising agency Olympic DDB, part of DDB Worldwide, retained the services of Headline Athens to provide their client, the Public Power Corporation of Greece, with an exceptional, immersive and creative trade show booth. Headline Athens implemented CAPSULE’s live streaming capabilities alongside its kiosk functionality to provide visitors with a unique interactive experience that included live and pre-recorded hologram presentations featuring PPC’s digital avatar.
To animate the digital avatar as a live hologram in real time, Headline Athens recorded live motion capture of an actor and synced it to the CGI digital character, known as Energy Coach from CPAP. The actor, who was in a studio in a completely different location, was able to see and interact with people during the opening event in real time. For the kiosk app, which was showcased throughout the event, ARHT’s CAPSULE displayed pre-recorded hologram clips of the avatar that users could select to play and receive more information about the various programs run by the utility.
This unique experience brought together the expertise of live motion capture and CGI technology with ARHT’s hologram capabilities to deliver an entirely new and immersive experience between the physical world and the ever-expanding digital world.
“ARHT Media’s CAPSULE technology is compelling and capable of producing a fun interactive booth experience that leaves visitors with a memorable impression that we strive to achieve for all of our clients,” said Chris Manafas, Founder of Headline Athens. “Given the high profile of our client, we searched everywhere for a partner to ensure that the trade show booth experience would be a hit among all visitors, and we are confident that ARHT Media’s CAPSULE technology has achieved this objective”, concluded Mr. Manafas. .
Headline Athens also has several other hologram-inspired activations to come.
“Working with DDB Worldwide at Thessaloniki International Fair was a great way to start our relationship with our local partner Headlines Athens,” said Larry O’Reilly, CEO of ARHT Media. “We continue to innovate content with our latest holographic display, CAPSULE. The ability to showcase a motion-capture avatar that interacts with the audience in real-time was a major hit at the show.”
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6954fa9f-cd8e-4cf8-85d5-d6b61f9f7cc6
About Headline Athens
Headline Athens is united by our passion and driven by our differences. We are from different tribes. Advertising, technology, production, art, events, software development and industrial design. We are tireless innovators, curious polymaths and meticulous integrators. Our Ikigai is creativity. We challenge old ways to be relevant in a new world. We recognize the futility of staying the same and seize the opportunity to move the ball forward. We believe your brand has life. And our job is to help it grow. Adapt. Evolve. To like. To share. Belong. Create experiences. Be relevant. We are an experiment in how to sculpt today with the tools of tomorrow.
For more information visit www.headlineworldwide.com
About ARHT Media
ARHT is a pioneer in the industry of live holograms and their HoloPresenceMT The technology offers a complete end-to-end solution for capturing, transmitting and displaying live holograms for in-person, hybrid and online events. They offer a range of hologram display solutions suitable for multiple use cases, including a premium online presentation solution, the Virtual World Stage.MTand the world’s largest holographic telepresence network of hologram capture and display locations, ensuring a presenter can teleport into a meeting or event as a live hologram from virtually anywhere in the world. the world.
Connect with ARHT Media:
For more information, please visit www.arhtmedia.com or contact the Investor Relations group at [email protected]
ARHT Media trades under the symbol “ART” on the TSX Venture Exchange.
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