Lopez Negrete Communications Named Official Hispanic Marketing Agency of Hyundai Motor America

HOUSTON, August 11, 2022 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, the nation’s largest independent Hispanic marketing agency, has been selected by Hyundai Motor America as its Hispanic marketing agency in the United States. The award-winning agency will deliver strategic marketing campaigns targeting the tech-savvy American Hispanic consumer.

“At Hyundai, our vision is progress for humanity, and that includes the relationship with multicultural communities in culture and language,” said Angela Zepeda, CMO, Hyundai Motor America. “We selected Lopez Negrete for his expertise in reaching today’s multifaceted Hispanic segments in a way that truly connects with dynamic and diverse cultures. We are excited to connect with Latino audiences nationwide with a more strategic approach that makes us even more accessible.”

“This is another significant milestone in our agency’s history. To be selected as the official Hispanic agency of Hyundai Motor America at this point in its evolution as a brand and the world’s leading automaker is a tremendous honor. This will also be a joy to work with CMO Angela Zepeda and her highly diverse team, who are unquestionably committed to the segment, appreciate and understand the power of multicultural insights, and have a real understanding of the opportunities that exist in our market. There are standards and very high expectations, both creatively and strategically, and we are very happy that with the team we have in place, we are about to do too much,” said Alex López Negrete , President and CEO of Lopez Negrete Communications.

The automotive mission of Lopez Negrete Communications includes the generation of strategic brand and vehicle campaigns across all communication channels. Hyundai will leverage the agency’s full-service offering, including the strategic business unit, including consumer research and insights, planning and strategy, analytics; digital; social media; experiential and media.

Hyundai Motor America leads the category in design, mobility and technology and joins Lopez Negrete Communications which is a Fortune 100 and 500 customer, such as Walmart, Bank of America, McDonald’s, Phillips 66 Company and Mattress Firm , among others. Hyundai will remain the agency’s exclusive automotive client.

The 37-year-old agency plans to launch its inaugural campaign this quarter with Hyundai brand work and follow with specific vehicle campaigns and featured events that appeal to the various Latin segments across the country., like the next World Cup matches.

López Negrete Communications

Lopez Negrete Communications is the largest Hispanic-owned and operated full-service independent agency United States, specializing in providing marketing services to businesses wishing to reach and interact with the large and influential Hispanic American consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency provides thought leadership and a full range of marketing, advertising and communications services, including strategic planning, branding, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations and promotions. Award-winning throughout a rich 37-year history, Lopez Negrete counts among its customers some of the nation’s largest companies and their prestigious brands, such as Bank of America, Walmart, McDonald’s, Hyundai Motor America, Sam’s Club, Mattress Firm, Phillips 66 Company, Motiva Enterprises LLC and United Airlines. With its headquarters at Houston, TX, Lopez Negrete employs over 100 professionals who are dedicated to delivering on the promise of Maximum Return on Cultural Intelligence™ and is a founding agency member of the Hispanic Marketing Council and the Alliance for Inclusive and Multicultural Marketing (AIMM) of the ANA.

Hyundai Motor America

Hyundai Motor America is focused on “Progress for Humanity” and intelligent mobility solutions. Hyundai offers U.S. consumers a range of state-of-the-art cars, SUVs and electrified vehicles. Our 820 dealerships sold more than 738,000 vehicles in the United States in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

SOURCE Lopez Negrete Communications, Inc.