Mumbai: JBL, an American audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch.
In accordance with the mandate, Grapes will be responsible for the strategy, planning and execution of JBL’s social media. The agency will handle content creation and ORM for the company respectively.
Speaking on the development, Akhil Sethi, Head of Digital Marketing at HARMAN India, said, “We are delighted to partner with Grapes to further strengthen our social media efforts for JBL in India. perfectly on our vision, and we are confident that the collaboration will bring a unified end result. Our campaign goal is to create clear communication that will help us connect with customers of all demographics. We look forward to establish a powerful brand narrative for JBL through Grapes in the coming months.
Commenting on the term win, Grapes CEO and Co-Founder Shradha Agarwal said, “We are delighted to be associated with JBL India as digital partners. The brand has a 75-year legacy built on its unparalleled sound quality and we are determined. to further strengthen JBL’s presence with a value-driven commitment, to make it the most preferred audio brand among the growing audience. With social media at the epicenter of our lives, we are keen to push the social presence of the brand at a higher level. we will continue to leverage key brand pillars such as Mute the World, Dare to Listen, Quantum game series, etc., we will focus on improving the headphone vertical. We also want to tap into the large sound and music-loving demographic in the country to create a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at improving the recall value of the brand.