Innovative Educational Organizations Team Up to Offer Professional Digital Marketing Training to High School Students | New

A select group of students at Premier High School in Little Rock are training this fall for the 21st century workforce through an all-new digital marketing course.

The course was created in partnership with the Creative Institute of Central Arkansas and follows the Institute’s expert-led experiential education model, focused on building the skills needed by workers and employers in the creative economy. Students will explore basic digital marketing concepts, market a product online through real social media content and ads, and meet and shadow industry professionals in central Arkansas. Upon completion of the course, students will earn their credentials as Certified Digital Marketing Associates through Meta-Platforms, demonstrating their ability to market businesses through Facebook and Instagram.