Hyundai Motor America Selects Lopez Negrete Communications as Official Hispanic Marketing Agency

  • Agency to support Hyundai’s multicultural marketing group to reach American Hispanic audiences

FOUNTAIN VALLEY, California, August 11, 2022 /PRNewswire/ — Hyundai Motor America has chosen Lopez Negrete Communications, an independent Hispanic-owned and operated company, as its official Hispanic marketing agency in the United States. Lopez Negrete will provide strategic marketing solutions to reach and engage with diverse Latino audiences nationwide. The agency will begin general brand work immediately, followed by specific vehicle launches, beginning with the Tucson compact SUV. Hyundai has entered into a multi-year agreement with Lopez Negrete following a competitive Request for Proposals (RFP) process.

“At Hyundai, our vision is progress for humanity, and that includes the relationship with multicultural communities in culture and language,” said Angela Zepeda, CMO, Hyundai Motor America. “We selected Lopez Negrete for his expertise in reaching today’s multifaceted Hispanic segments in a way that truly connects with dynamic and diverse cultures. We are excited to connect with Latino audiences nationwide with a more strategic approach that makes us even more accessible.”

“This is another significant milestone in our agency’s history. To be selected as the official Hispanic agency of Hyundai Motor America at this point in its evolution as a brand and the world’s leading automaker is a tremendous honor. This will also be a joy to work with CMO Angela Zepeda and her very diverse team, who are unquestionably committed to the segment, appreciate and understand the power of multicultural insights and have a real understanding of the opportunity that exists in our market. very high standards and expectations, both creatively and strategically, and we are very happy that with the team we have in place, we are on the verge of delivering more,” said Alex López Negrete , President and CEO of Lopez Negrete Communications.

Lopez Negrete applies cultural intelligence to inspire work that matters and engages today’s Latino consumer. The largest independent, full-service, Hispanic-owned and operated agency is known for groundbreaking creative marketing campaigns that deliver maximum returns. Lopez Negrete is a founding agency member of ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).

Lopez Negrete will work with Hyundai to develop US Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and activities of Hyundai Hope On Wheels.

López Negrete Communications
Lopez blackness Communications is the largest independent, full-service Hispanic-owned and operated agency United States, specializing in providing marketing services to businesses wishing to reach and interact with the large and influential Hispanic American consumer segment. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency provides thought leadership and a full range of marketing, advertising and communications services, including strategic planning, branding, creative and production, consumer research and insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions. Award-winning throughout a storied 37-year history, Lopez blackness counts among its customers some of the largest companies in the country and their prestigious brands, such as Bank of America, walmartMcDonald’s, Hyundai Motor America, Sam’s Club, Mattress Firm, Phillips 66 Company, Motivation Enterprises LLC and United Airlines. With its headquarters at Houston, TXLopez blackness employs over 100 professionals who are dedicated to delivering on the promise of Maximum Return on Cultural Intelligence™ and is a founding agency member of the Hispanic Marketing Council and the Alliance for Inclusive and Multicultural Marketing of the ANA (AIMM).

Hyundai Motor America
Hyundai Motor America is focused on “Progress for Humanity” and intelligent mobility solutions. Hyundai offers American consumers a range of technology-rich cars, SUV, and electrified vehicles. Our 820 dealerships sold more than 738,000 vehicles in the United States in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit

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SOURCEHyundai Motor America