80% of respondents said they were looking to expand their internal digital marketing team this year

UpCity announced the release of an in-depth survey asking small business owners and their employees about their digital marketing strategies and associated processes.

The survey post, How Businesses Leverage Digital Marketing: 2022 Survey, collects insights from over 600 small business professionals in the United States and Canada on their current digital marketing strategies, the specific channels they use, the technical, if they conduct their digital marketing activities. home or rental, and more. Respondents work in a wide range of industries, including education, information services, healthcare, agriculture, and manufacturing, among others.

Marketing Technology News: DoubleYard and Laserfiche Partner to Provide AI OCR Technology for Digital Printing and Handwritten Content

Statistical highlights include:

  • 33% of U.S. businesses and 28% of Canadian businesses have used social media marketing as their primary digital marketing channel since the early stages of the COVID-19 pandemic.
  • 48% of respondents consider Facebook their primary social media channel for digital marketing.
  • 45% of respondents favor on-page SEO.
  • 42% of companies surveyed use digital marketing freelancers, while 21% work with a marketing agency.
  • 80% of respondents said they were looking to expand their internal digital marketing team in 2022.

Heidi Sullivan, senior vice president of product and marketing at UpCity, says a greater focus on connecting with customers through digital marketing is key today to building sustainable business growth.

“With so many options for consumers to choose from, it’s imperative for businesses to understand the diverse preferences and expectations of their audiences,” says Heidi. “A comprehensive digital marketing strategy enables businesses to reach more potential customers, illustrate value, and ultimately drive conversions.”

UpCity is a resource that helps connect businesses to service providers they can trust. With over 70,000 vendors listed, from marketing agencies to accounting firms, HR consultants to IT specialists, and more, 2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.

Marketing Technology News: MarTech Interview with Amy Heidersbach, CMO at Persado