The era of print and commercial marketing is apparently over. With the attention of the younger generation being focused on their smartphones, the regular TV channels where these advertisements are aired no longer reach as many audiences.
It’s no surprise, however, how active young people are online. With just a few clicks and taps, they have access to the media broadcast online, and for this reason, brands have decided to show their presence on online platforms as well.
What has really increased over the past few years is the number of influencers who are also called brand ambassadors.
Keep reading this article to find out just how much of an effect these brand ambassadors have on consumers and why an influencer marketing agency in London like NERDS Collective is a partner you’d love on your team to grow your business in a big way. exponential.
What does an influencer marketing agency in London do?
As the term suggests, an influencer marketing agency is a team that facilitates the management of influencer-led campaigns.
They act as an extension of your brand and are responsible for finding influencers that match your company’s image and ensuring campaigns targeting young people are rolled out consistently.
Influencer marketing agencies are also responsible for connecting different businesses to influencers depending on the type of campaign needed.
Why is an influencer marketing agency in London essential to building your brand?
Gen Z consumers are very picky and particular about the brands they interact with. Their knowledge of different marketing gimmicks makes them sensitive to old and outdated, which is why for them it is important to really know the brands they follow.
But how exactly does this happen?
It is important for companies to dungeon with the younger generation. Following trends or creating new ones can absolutely impact a brand’s reputation and get it the attention it needs to drive sales and consumer interaction.
Marketing agencies focused on Generation Z know the market like the back of their hand, which allows them to come up with fresh and innovative ideas to attract the attention of young people.
With the popularity currently enjoyed by brand ambassadors, it just goes to show how much consumers prefer them over A-list celebrities. This may be due to the idea that they can relate better to brand influencers, because they provide realistic and relevant content.
How does an influencer marketing agency in London improve brand awareness?
Influencers get a lot of attention these days, and for that reason alone, brands hire them to create content about their products and services. With just a few seconds of videos posted online on social media platforms such as Instagram, Tiktok, and Twitter, these brand ambassadors can garner millions of views and draw customers’ attention to the specific brand they work with.
This is because the content they post is carefully curated to engage the brand’s target audience, which is another responsibility of the marketing agency that hired them for that particular brand and campaign.
By hiring influencers to promote a brand’s products and services, the business can have a wider reach in terms of audience and therefore increase brand awareness.
When it comes to choosing an influencer agency that can meet their goals, simplify the process of working with influencers, and create the perfect match for businesses and their clients, brands targeting UK consumers have a choice of many options.
Marketing agencies such as NERDS Collective go a long way in ensuring that your brand will garner a huge audience that can potentially lead to paying customers using their experience and expertise.