Merriman Media, a company founded by financial planner Paul Merriman, has acquired Irish full-service digital marketing agency Leading Social.
The transaction, for an undisclosed amount, will see Merriman Media invest €500,000 in the business over the next three years. The investment will support the company’s growth and allow it to recruit up to 15 additional employees over the next two years.
Leading Social, founded by entrepreneur Jamie White in 2016, aims to help businesses grow online with organic and paid strategies, and through online advertising with bespoke content creation teams.
The Dublin-based company has worked with numerous clients in the energy, healthcare, hospitality and education sectors, specializing in SMEs.
Leighton Penrose, managing director of Leading Social, said he was excited about the opportunities offered by the new agreement and excited to hire and work with more digital graduates.
“Our business has had great success delivering results for clients in its early years, and with the support of Merriman Media, we can really improve our offering and show our points of difference. Our recruiting strategy will be at the core. of this plan.
Merriman runs Pax Financial and is the face of financial advisory service Ask Paul. Regarding the deal, he felt it was the right time to enter the world of digital marketing based on his experiences trying to find an agency.
When he started Ask Paul, Merriman said he “had trouble finding the right agency” and had done many in-house campaigns.
Enterprise Ireland cancels Russian agrotech event
Enterprise Ireland has canceled an event that had been scheduled for next week to promote business opportunities for agritech companies in countries like Russia.
Early last week, Ergo spotted that the seminar was still on the calendar of events for EI, which was to promote Central Europe, Russia and Commonwealth of Independent States countries to agritech companies, to September 1.
Enterprise Ireland told Ergo it was a legacy event from before Russia invaded Ukraine and later removed it from its schedule. He confirmed that the state agency had suspended all promotional activity in Russia and that this remains the case.
Ór-Real Irish Butter Spreads
North Cork Creameries has created another good business opportunity.
Ergo has learned that the independent co-op’s butter brand, Ór-Real Irish Butter, is in talks with several Irish retailers. It was recently added to the entire SuperValu network and is being rolled out to Centra.
North Cork Creameries’ turnover increased to just over €155 million in 2021. It also produced 17,580 tonnes of butter.