Digital marketing agency Hooton set to continue working with UEFA

A HOOTON-BASED digital marketing agency will work with UEFA to support European football’s governing body with its editorial content.

Click Consult will support UEFA in the creation of editorial content to achieve maximum engagement, to adhere to SEO best practices as well as to position UEFA well in search engine results regarding competitive keywords, and also to monitor and report performance and advise on objectives and actions to improve practices.

UEFA began working with Click Consult in 2021 and following the end of the previous contract, the governing body has committed to working with the agency until 2024, having been delighted with the high level of work produced at the during the initial contract period.

Mark McGonigle, director of search strategy at Click Consult, said: “We are extremely pleased that UEFA is continuing to work with our team.

“Being placed in the North West, football is rooted in our hearts. Many of us have grown up watching the beautiful game, having a passion passed down from generation to generation, so it is an honor for us to continue to work with UEFA to support their wider teams provide core services using Click’s technical expertise and capabilities to support UEFA’s wider business needs.

“With the recent success of the Lionesses at Euro 2022 and the new seasons of the Champions League, Women’s Champions League, Europa League and Europa Conference League, we look forward to working with UEFA. to continue driving the governing body’s search marketing success ahead of EURO 2024.”