BOFU, a digital marketing agency based just outside of Montreal, Quebec, Canada, has announced the launch of its first eBook titled The Ultimate Google My Business 2022 Guide. The book is ideal for local small businesses who want to start understanding the power of having a business listing with Google and the mechanisms to harness that power and maximize returns.
Google makes Business Profiles available to allow its online users to find contact information and read reviews of local businesses in their area without leaving the Google or Google Maps search page or application. Google has processes in place to automatically detect and add local businesses operating in an area to its business profile database. So whether or not a business owner has created a Google Business Profile for their business, chances are that if they’ve been up and running for a while, Google already has a Business Profile available in its database. However, a large portion of business owners, 56% according to a 2017 LA Insider report, are unaware of the benefits of having a Google Business Profile and therefore leave auto-generated profiles unclaimed.
This is a missed opportunity because a well-optimized Google Business Profile, which the search giant has also made free, can give a huge boost to internet traffic. Marc-Antoine Rioux, co-founder of BOFU Marketing Agency talks about its benefits saying, “Being visible on Google has never been more important, especially for local businesses. According to HubSpot, 46% of all searches on the platform are for local business information, which is huge! With this guide, we want to help these companies maximize their presence on Google so that they can increase their visibility, awareness and get their products and services known to as many potential consumers as quickly as possible.
The results of several studies over the years support Marc’s claims. For example, a study by Small Business Trends in 2020, right at the height of the COVID-19 pandemic, found that businesses with a Google Business Profile reported a 61% increase in January 2020 inquiries. as of July 2020. In a 2019 study, BrightLocal also found that 84% of all searches by internet users looking for a specific product or service are to find a trusted and reliable local supplier for the same.
With the release of The Ultimate Google My Business 2022 Guide e-book, BOFU is helping the majority of business owners, who either have not claimed their Google Business Profile or are unaware of its traffic generating potential, to take a step back. progress on its operation. BOFU’s guide covers the basics of the Google Business Profiles platform, including creating a platform, using the dashboard to keep it up to date, and finally optimizing it so that it appeals to the company’s target users and converts traffic into actual sales.
The 70-page eBook includes sections like “What is Google My Business?” “What are the benefits of Google My Business?”, “Google Local SEO stats”, “Google My Business marketing stats”, “Set up your Google My Business page”, “Claim a Google My Business page or claim an existing Google Maps listing “. ,” “FAQ – Setting up a Google My Business Page”, “Optimize and Maximize Your Google My Business Listing”, “Tool: Local Citations also known as NAP Data”, “Guidelines for Channels, Services and Independent Professionals : Best practices by Google”, “Illegal activities, marketing, promotions or contests”, “How to work with a third party?” and “Fraudulent calls”.
The Ultimate Guide to Google My Business (French) is currently available for purchase on the BOFU website for the low price of just $9.99 CAD. The eBook’s product page also has an FAQ section that answers some of the most pressing questions business owners might have about creating or updating a Google Business Profile. The e-book received favorable reviews from readers and earned a perfect 5.0 out of 5.0 from 4 reviews.
See the full press release here.
For more information about Bofu Marketing Agency, contact the company here:
Bofu Marketing Agency
Marc Antoine Rioux
71, boul. Jerobelle, Saint-Jérôme, J5L 1S2