The New York metropolitan area is a particularly aggressive environment for consolidation and disruption within the accounting profession, so the New York-based IPA 100 Grassi (net revenue of $99.6 million in FY21) took an appropriately Big Apple-style approach to its new advertising campaign. With research showing a “market hole” inRead More →

Bollywood’s most anticipated film, Brahmastra hit the screens last week. At the heart of its marketing strategy were the real-life couple Ranbir-Alia and the film’s music album. Brahmastra, a movie that took over 5 years to hit theaters, has finally arrived. Besides the blockbuster’s planned release, fans were eagerly awaitingRead More →

The Nebraska-based drive-thru chain continues to expand its leadership team with a new senior director of loyalty and digital marketing tasked with improving customer engagement and supporting point-of-sale growth across United States Mitch Walden to Oversee Scooter’s Coffee Website Optimization and Mobile App Loyalty | Photo credit: Scooter’s Coffee USRead More →

Today, consumer brand interactions are more like a pinball machine bouncing across multi-channel touchpoints than the traditional model of linear motion through a funnel. This complicates marketers’ age-old goal of getting the right message to the right customer at the right time, from high-profile brand awareness ads to those thatRead More →

By Griffin McGahey EEffective bank marketing is no longer done solely through discounts and promotions on the web, social media, TV and radio ads. The real marketing experience is in the customer journey across the branch, including account sign-up, digital and in-branch engagement, and print and digital materials. The transitionRead More →

In early July, news of an ongoing British government campaign, targeting decision makers in business and urging them to introduce price reduction measures. This sparked a lot of debate in the marketing community – many of us saw it as a (traditional and expected) challenge to marketing budgets in aRead More →

You have successfully marketed and sold your products or services to a new customer, providing them with a great customer journey. However, their experience with your business does not end there. Post-purchase, businesses have the opportunity to continue engaging with customers, staying in touch and further improving the customer experience.Read More →

Nissan is shifting gears with its marketing efforts in Canada, putting a new emphasis on its motorsport heritage to build itself as an all-encompassing brand, rather than focusing on individual vehicles in its lineup. Developed alongside Nissan United, Juniper Park TBWA’s bespoke agency for the automaker, the new campaign revolvesRead More →

NFT Marketing Blockchain App Factory’s marketing wing is renowned for its innovative tactics to bring its client projects to the world and generate huge hype. INDIA, August 4, 2022 / — Marketing has been the heart of commerce since time immemorial. Humans have commercialized themselves and their businesses in hopesRead More →

Truck Platoon System Market Research Report 2031 By Key Players (Peloton Technology, Volvo Group, Scania, Daimler) also works closely with clients to better understand technology, properties, market environment statistics and help them develop innovative and go-to-market strategies. — NEW YORK CITY, NEW YORK, USA, August 4, 2022 / More → recently added a research report on “Diamond Coatings Market Forecast | Expected to thrive at an impressive CAGR by 2031”. The report provides a wealth of information on key market dynamics, including market drivers, trends, and challenges, as well as market structure. Diamond Coatings Market. The report includes anRead More →

Unlike a regular Ambassador Program, Aptera is launching a unique Brand Ambassador Program. Usual people like YouTubers, rich or famous people, movie stars and high-end influencers are not selected. Instead, they’re looking for normal, hard-to-find people to interact with online. Image credits – Aptera Motors Aptera has prided itself onRead More →

Aviral Avasthi joins Immutable as the new SVP of Marketing after previously helping build disruptive brands including Uber and Tinder SYDNEY, July 20, 2022 /PRNewswire/ — Immutableone of the world’s leading Blockchain Gaming companies bringing ownership of digital assets to billions of people, announces the appointment of Avial Avasthi asRead More →