Budget Direct Insurance renews tugboat for digital marketing functions

Following the launch of its office in Southeast Asia, the digital marketing agency Tug has been renewed by Budget Direct Insurance.

Tug was hired by Budget Direct Insurance in 2020 to manage link acquisition and competitor analysis to improve local search rankings. The scope of the agency has been expanded to include content, user experience and conversion rate (CRO) optimization services, content strategy and landing page experience.

Budget Direct Insurance is an online digital insurance company and part of an international insurance group providing insurance solutions to millions of policyholders worldwide.

Tug, which also has offices in Sydney, London, Toronto and Berlin, specializes in performance media using a combination of data, media, content and technology to deliver better ROI for brands.

The account will be managed by Darran Hong, the recently appointed SEO director at Tug Singapore, after the agency opened in Southeast Asia earlier this year.

Willy Bilaro, Digital Manager, SEA of Budget Direct Insurance, said: “Having worked with Tug for several years, we have been impressed with the depth of their experience and strategic understanding of digital awareness and engagement with our brand. The launch of its office in Singapore means that we now have a presence on the ground that will only facilitate closer collaboration and results for the business and we are excited to continue our partnership.

Karen Soo, Managing Director of Tug Singapore, said: “Budget Direct Insurance is a leading insurance brand and one we are proud to work with. As the digital marketing landscape continues to evolve, we look forward to continuing Tug’s association to ensure we achieve their marketing goals and ROI.

Tug, which was named APAC Performance Agency of the Year in 2022, works with regional clients including Budget Direct Insurance (Singapore), Easy Compare (Thailand), Charlton Media Group (Singapore) and WWF.