Brother UK nominations of Delineo and Ice Blue Sky follow a competitive pitching process through The GO! Network.
MANCHESTER, England, July 26, 2022 /PRNewswire/ — Brother UK has appointed both Delineo and Ice Blue Sky as agency partners for demand generation and ABM support respectively.
Following the competitive pitch managed by The GO! Network, Delineo, part of stm_grp, will support the brand in its reinvigorated demand and lead generation strategy, with south-east agency Ice Blue Sky leading the ABM strategy with its UK audience.
After an initial search request from a single lead agency to support their UK marketing strategy, the strength of the agencies included in the pitch process led to a split in the project which allowed both agencies to realize their potential. .
On the nomination process, mike andersonHead of Marketing at Brother UK, said:
“Normally, agency recruitment is a long, tedious process, but the GO! team clearly understood the brief well, hence the ease with which we recruited two new agencies.”
the Rendez Vous
Delineo will act as lead agency partner for demand and lead generation, with the team driving broader digital campaigns in target markets for the brand’s key product offerings.
The appointment, Sam Rowlanddirector of strategy at Delineo and stm_group said,
“We are delighted to be nominated by Brother UK after a lengthy pitching process against some of the most reputable agencies in the region. The opportunity for business growth is huge and we look forward to working with their team to grow the brand, proposals and campaigns.”
Ice Blue Sky will act as lead partner agency for all ABM activities in the brand’s UK market, with a focus on driving engagement with key targeted activity.
Upon starting to work with Brother, Charlotte Graham-Cumming, CEO of Ice Blue Sky, said:
“We are truly delighted to work with the fantastic team at Brother, and we look forward to helping them establish their ABM discipline – and creating many opportunities!”
On the dates, Mike said “Both agencies demonstrated real expertise in the marketing areas we seek to improve, and the chemistry between the teams was exceptional.”
Once the partnerships are confirmed, both teams will immediately start working.
About GO! Network
The green light! Network is a free cross-industry marketing intermediary, providing agency referrals, qualifications, and pitch management to internal executives. Situated at Manchester, GO! also represent a number of best-in-class agencies as part of their network. www.thegonetwork.com