Sydney—Thursday, September 1, 2022 — impact.comthe world’s leading partnership management platform, Australia’s largest independent digital marketing agency announced today Sparrowdeployed impact.com to empower its long list of clients to better understand the added value of partnership marketing across all of its digital marketing channels.
According to Cameron Bryant, partner at Sparro, the agency is seeing an increase in demand from brands looking for new ways to generate additional revenue.
“Our customers are looking for both value and renewed growth,” Bryant said. “Cookie erosion means brands have to stand up for something, resonate and really grow a proprietary audience. Partnerships are a sustainable and high-value way to achieve this and create a competitive advantage for us. We believe impact.com is the industry leading platform and therefore the ideal partner to manage our growing partner business. »
Sparro is one of a growing number of Australian agencies, brands and publishers, including Myer, Westpac, Virgin Australia, Canva and Are Media, who are realizing the value the partnership economy can create.
“Our goal is to inspire the world with the power of partnerships and we love helping brands, agencies and publishers of everything sizes and stages of maturity create lucrative new customer acquisitionthrough partnerships,” said Adam Furness, APAC Managing Director at impact.com. “We are thrilled to partner with Sparro to help drive value and results for their customers as they seek future-proof ways to grow through partnerships in the complex and rapidly changing market of electronics. ‘today.”
The Sparro team is made up of performance marketing experts and works with some of the Leading Australian companies including Webjet, Temple & Webster, Catch and Estee Lauder Companies offer multi-channel digital marketing strategies that engage and convert.
Bryant added, “The digital marketing landscape has never been larger and more complex; even as the channels themselves become simpler and more automated. We see that clients want more from fewer agency partners, so we continue to evolve our offering. Working with impact.com will allow us to understand the value of examining the incrementality of publisher relationships across all channels, as well as facilitating the day-to-day management of our clients’ partnerships.
Last year, Sparro managed $180 million in ad spend and generated more than $1 billion in paid e-commerce revenue. With impact.com, he will be able to generate additional revenue by helping his clients better understand the incremental value of partnership marketing across all channels.
impact.com, the world’s leading partnership management platform, is transforming the way businesses create and manage all types of partnerships, including traditional rewards affiliates, influencers, business content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage and scale an ecosystem of partnerships with the brands and communities customers trust to make purchases, get information and be entertained at home, at work or on the green light. Learn more about how impact.com’s technology platform and partnership marketplace is driving revenue growth for APAC brands such as Virgin Australia, Canva, Westpac, Booktopia, Brand Collective, True Protein, JS Health, Compare Club, Jabra, MyRepublic and Coles, visit www.impact.com.
Sparrow is Australia’s largest independent digital marketing agency. Founded by brothers Cameron and Morris Bryant in 2013, Sparro began with a vision of how digital could and should be better. In the past 12 months, the agency has doubled in size, employing more than 110 people and managing $180 million in advertising spend for 80 brands, including Webjet, Temple & Webster, Estee Lauder Companies and Catch Group.
“Expect More” is the underlying philosophy that drives everything in the company, from customer service and unique hiring process to learning, developing and sharing knowledge. This pushes them to exceed expectations with greater transparency, agility and value. Over the past nine years, Sparro has built a team of experts who they believe represent the future of digital. Innovators and doers, this team is focused on data-driven decision-making and innovation, working closely with customers while prioritizing accountability.
Sue Ralston at Einsteinz Communications for impact.com
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