Agency appointed to provide the marketing strategy for a new sports brand

Derbyshire-based agency Purpose Media has been appointed to develop a digital marketing strategy for a renowned new sport enjoyed by some of the world’s biggest stars.

Padel is a cross between tennis and squash. The object is to play the ball over a net like in tennis, but players can also use the walls surrounding the court to return the ball to their opponents.

From September 30 to October 2, a new center at the former Powerleague site in Derby will host the 16e The qualifications of the European Padel Championship, which will bring together teams from all over Europe.

Purpose Media is inviting local businesses to attend a special event on Thursday, September 29 so they can try out the new sport and learn more about how to play.

Grace Golden, Director of Client Services at Purpose Media – a sponsor of the East Midlands Business Masters 2022 – said: “Padel is one of the fastest growing sports in the world, enjoyed by David Beckham, Andy Murray and Lionel Messi, but there is a chance that many will not have heard of him yet and our aim is to change that by implementing coordinated social media, public relations and email marketing strategies.

Rosco Muller, National Brand Manager “We are Padel”, added: “Our goal is fun and community. We are committed to creating the best environment for players to enjoy their matches, events and celebrations. We are looking for more suitable sites across the UK and expect interest to grow very quickly with the support of the Purpose Media team and other partners who are helping us to increase the visibility of this new exciting sport.