Videos that pique viewers’ interest vary in the niche, ranging from funny and cute to tutorials and promos. In fact, the world’s second most visited video-sharing platform and website, YouTube – hosts 856 million site impressions per day. According to statistics100 million hours of video content are watched daily on Facebook while users of Snapchat watch 10 billion videos a day.
The prominence of video gives marketers the opportunity to use the same feature and promote their brand to its fullest potential.
Did you know that sixty-four percent of consumers make a purchase after watching branded social videos? According to reports from HubSpot97% of marketers say videos help them improve users’ understanding of their product or service, 76% say it helps them increase sales, while nearly 5 in 10 agree that onboarding videos in their marketing efforts reduces support queries.
Simply put, videos are an essential part of marketing strategies for the year 2019. In 2019, it is predicted that videos will account for 80% of Internet traffic worldwide and 85% in the United States.
Related: Video Marketing Stats – 18 Reasons Why You Should Live Stream (Infographic)
Whether you’re supporting a product, service, or online store, a creative and engaging video will help you quickly achieve your marketing goals. Additionally, marketing videos can take any form, including tutorials, explainers, and animations. However, the style depends on your business needs, goals, and target audience.
In the infographic below, which comes courtesy of RenderForestyou’ll discover some statistics that prove the importance of video marketing and why you should consider video creation a priority in 2019.
Along with importance, the stats below also highlight how videos perform across different devices and platforms, what type of videos have an impact, and which ones increase conversion. Take a look and let the ideas speak for themselves.
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