15 Staggering Email Marketing Statistics for 2022

Despite modern marketing channels like social media, email marketing is still going strong. Businesses continue to rely on email marketing campaigns, and for good reason. Email marketing is affordable, allows businesses to reach a wider audience, and is an effective content distribution channel.

Numerous studies suggest that more than half of the world’s population will be using email by the end of 2023. Therefore, it wouldn’t be wise to neglect email marketing if you’re running a business.

We anticipate that email marketing will continue to take hold and remain an essential marketing tool for businesses around the world. In this article, we present some interesting email marketing statistics that every marketer should know in 2022.

Marketers need to understand why email marketing is a valuable marketing tool. We hope these email marketing stats are enough to convince them.

Before we begin, let’s understand the meaning of email marketing. Does Email Marketing Really Work? Keep reading to find out.

YOU MIGHT ALSO LIKE: 10 Ways to Reduce Email Unsubscribe Rate

What is Email Marketing?

Mobile phone messaging app

As the name suggests, email marketing refers to the use of emails to promote products and services. However, email marketing is more than that. Businesses can deploy email marketing to build stronger relationships with their customers by delivering personalized content.

Overall, email marketing is cost-effective, persuasive, and one of the most effective marketing channels.

Email Marketing Statistics for 2022

We’ve compiled the most relevant email marketing statistics to shed light on the current state of email marketing in 2022.

General email marketing statistics

Let’s start by looking at some general email marketing statistics. These numbers will give you a better idea of ​​the popularity of email marketing.

1. 4.26 billion people use email in 2022

According to Statista, 4.26 billion people will use email in 2022. To put that into perspective; more than 50% of the world’s population uses email in 2022. Statista’s report suggests that we will see a user growth rate of 3% between 2022 and 2025. Therefore, we will have 4.6 billion users of messaging worldwide by 2025. [Source: Statista]

2. Nearly 333.2 billion emails are sent and received every day

Have you ever wondered how many emails are sent each day?

Statista says that around 333.2 billion emails are exchanged every day in 2022. A staggering 3.5 million emails are sent every second. That being said, the volume is increasing every year.

According to the data, people will send around 376 billion emails every day by 2025. [Source: Statista]

3. Email vs social media

Did you know that email marketing is more effective than social media marketing in winning new customers? Don’t believe us? Now you will.

A McKinsey report indicates that email marketing is 40 times more effective than Twitter and Facebook combined. What is the reason? Nearly 91% of consumers in the United States use email every day, giving businesses a better opportunity to get their message across to their audience. [Source: McKinsey]

4. About 20% of emails don’t reach the recipient’s inbox

Nearly 20% of emails do not arrive in the recipient’s inbox. Why are emails not reaching the inbox folder? Many factors can impact email deliverability. Some of them are the frequency of sending emails, the content of emails and the inactivity of the recipient. Therefore, companies should regularly clear their mailing lists and get rid of inactive users to improve email deliverability.. [Source: Returnpath]

5. Gmail blocks 100 million spam every day

Gmail icon on laptop

There are approximately 1.8 billion registered Gmail users in 2022 and 27% of all emails are opened on Gmail. What sets Gmail apart from other email marketing services?

Gmail’s sophisticated machine learning algorithm filters out spam. Gmail’s latest metrics show it blocks an impressive 100 million emails every day. According to Google, the company can stop around 99.99% of phishing and malware spam before it reaches the recipient’s inbox. [Source: Earthweb]

Email marketing statistics for businesses

Now, let’s take a look at some more business-specific email marketing stats. This will give you a fair idea of ​​what you can expect from a well-designed email marketing campaign in 2022.

6. Return on investment for email marketing, it’s worth a look

After surveying and gathering insights from over 2,000 marketers, Litmus found out why email marketing is so popular. One of the reasons is the return on investment (ROI). The ROI of email marketing is an impressive $36 for every dollar spent.

What can companies do to increase ROI? Businesses can run A/B tests, create dynamic content, embed GIFs, use analytics tools to measure key metrics of their email campaigns, and more. [Source: Litmus]

7. Each employee sends about 40 work emails every day

On average, employees send about 40 work-related emails each day. However, the number of emails received in a day is between 100 and 120.

These numbers highlight the importance of email in business communication and why social media tools fall short. [Source: The Radicati Group]

8. Adoption of email marketing automation tools

Today, around 64% of marketers use email marketing automation tools to deliver content to their customers.. Finding your target and engaging your consumers is made easier with email automation. Automations work in the background while you take care of other important responsibilities, unlike manual campaigns. You can use automation to send personalized emails to everyone, from new visitors to returning customers. [Source: Snov.io]

9. Build an Email List with Landing Pages

Even today, around 23% of marketers prefer landing pages to sign up new users to build an email list. That being said, marketers are also trying other methods. Some of the other most prominent signup forms are signup boxes, wheel of fortune, and popups. Some reports even suggest that a combination of phone and email numbers is the best way to increase signup rates.

10. 87% of B2B marketers use email to distribute content

Currently, approximately 87% of B2B marketers identify email marketing as a top content distribution channel. However, we are seeing a change in trend as websites/blogs and social media have a slight advantage over email marketing in terms of adoption to share content.

However, the Content Marketing Institute also highlights several additional benefits of social media and blogging, such as publishing their content on third-party websites and building connections with influencers. Therefore, they take priority over emails.

Email marketing statistics for consumers in 2022

What types of emails do consumers prefer? When are they most active? Do they even want to receive emails with marketing content?

These queries are covered in this section. You can use this data to better understand your customers.

11. Emails from Nonprofits Have a High Open Rate

According to GetResponse, the open rate for emails from nonprofit organizations is 36%; highest among all other industries. With an open rate of 16%, agencies rank at the bottom of the pecking order. [Source: GetResponse]

12. Consumers love personalized emails

Emails with personalized and responsive subject lines have a 50% higher open rate than non-personalized emails. Recent studies have revealed that only 2% of all emails have a personalized subject line. Marketers need to recognize this and use personalized subject lines to win over their audience and increase the open rate of their emails. [Source: MarketingDive]

13. Interactive Content in Emails

Adding videos to your emails can increase email click-through rate by 300%. It only shows that your audience appreciates the interactive content in their emails. However, it doesn’t have to be related to the videos.

To highlight some of the points you are trying to communicate in the email, you can add animations. GIF files also work. Sliders and collapsible menus also add a sense of interaction. [Source: Abtasty]

14. Impact of mid-week emails

A user checks his inbox on his mobile phone

If you’re wondering when is the best time to email your customers, we have the answer for you. CoSchedule says sending marketing emails in the middle of the week is a good practice. This is because your audience is more receptive to emails in the middle of the week.

The best day to send marketing emails is Tuesday, followed by Thursday and Wednesday.

15. Marketing emails are welcome

Without a doubt, consumers appreciate promotional emails, but how often? Over 60% of respondents (2,057) said they prefer to receive weekly promotional emails. 15% of people want to receive emails every day, and 38% want them even more frequently! 86% of consumers want to receive emails at least once a month. [Source: PRN Newswire]

Final Thoughts

There is enough evidence to conclude that email will be widely used in 2022. What can we learn from these email marketing statistics?

Keep in mind that nearly half of your audience will be reading your email marketing campaign on a mobile device when you launch it. Your emails should be engaging and the focus should remain on providing personalized subject lines.

What do you think of email marketing? Did it work for your business? Share your thoughts with us by leaving a comment below.

Read the latest tech trends, blogs and articles on iTMunch!

YOU MIGHT ALSO LIKE: Email Marketing Vs. Social Media: Which is Right for You?

Feature picture: Picture by Prodeep Ahmed of Pixabay

Image 1 source: picture by Brett Jordan on Unsplash

Image 2 source: picture by Yoga design on Unsplash

Image 3 source: picture by Solen Feyissa on Unsplash